Our beliefs It is important to us that our work feels innovative, new and relevant. We truly believe that design should instil a sense of adventure and tell a story. Here, we look to new ways to bring about a taste for originality and that, really, is our ethos. hoft coming together and merging three creative minds that have been in the design industry for more than seven years. It has helped inform our understanding of authentic interiors, and adds depth to the voice of the brand. There is a certain exchange that makes fresh ideas and space curating uncomplicated.