Ethereall

Spaces are defined by our memory. As what Dewey J. explained in his The Reflex Arc Concept in Psychology, people recognize spaces or experiences through the exposure of such past experience and knowledge. As such, many spaces and its atmospheric applications are pre-defined or stereotyped today like how a Spa will look like a Spa or a temple that looks like a temple. Furthermore, understanding such preconceived notion leads to the formation of definite interpretation of a space, and subsequently being reused or duplicated around the world. That is not what a designer should be looking at! One of the greatest challenges every designers, architects and artists is obtaining the ability to break such impression and/or pushing the boundaries to start the next Avant Garde.